Are you a Pinterest Creator? There’s more to Pinterest than social networking. it is also a visual search engine and a productivity tool.
How Pinterest Works
This social media site helps you connect to customers around the world. It is a unique social network, visual search engine and productivity tool. It’ is a great place to spend time searching for inspiration and finding favourite things. But this social media has a backside, and that’s business. It attracts women entrepreneurs and particulars so that you can find your target audience on this platform.
How Many Pinterest Users?
Pinterest users worldwide between 1st quarter 2016 and 1st quarter 2022. Pinterest had 433 million monthly active users (MAUs) worldwide in the first quarter of 2022, up roughly 2 million users from the previous quarter. Globally, however, the image-based social media platform accounted for 478 million MAUs by March 2021.
Source of this information: Statista
Learn How to Use Pinterest for Business Tips
Are you using Pinterest for your business? If not, I recommend you create a Pinterest business account. Start to market your brand on this visual platform and build traffic to your website.
Businesses of all sizes can market themselves effectively on Pinterest. The visual search engine helps your brand reach new customers. Pinterest is popular with Pinners because it is a platform where they can find inspiration. Often, they get inspired to make their next purchase after discovering new products and unique ideas.
- Pinterest Creators Design a Marketing Strategy
- Tips for Pinterest Creators
- Benefits of Linked Business Account
- Set up a Pinterest business account
Pinterest Creators Design a Marketing Strategy
As with any other social media channel, plan out your Pinterest marketing strategy. Without proper promotion, creators’ hard work may go unnoticed.
An effective Pinterest marketing strategy involves:
Share engaging, captivating content on Pinterest. The Pinterest-rich pin tip helps bring more pinners to your Pinterest profile and website.
- How to totally create a digital marketing plan and tactic strategies that return rewards of financial success? Marketing Plan
- If you want to grow your business you need a base for your products and service. Create a free WordPress Blog
- It is a crucial step in marketing because this is how you get a clear idea of who your audience is. Define your Target Audience
- Does your brand messaging strategy communicate your brand values clearly and coherently? Brand Messaging Strategy
- A successful social media strategy creates a steady flow of leads. Create a Social Media Message Strategy
Last but not least, always be consistent! It is more compelling to Pin consistently and on a daily basis than to create a board and fill it up all at once. Your content will reach a broader audience if you pin regularly.
OPTIMIZES FOR SEO
Your business’s Pins should be easily found in a search on Pinterest since it is a search engine! Your Pins’ descriptions, boards, and hashtags should include keywords. For marketers, using the relevant keywords will be crucial to the success of their Pinterest campaign. So having a solid keyword strategy can help you get the most out of your organic campaign. Rich Pins, avoid duplicating content and promote your brand’s SEO. Five Steps for Using Pinterest Keywords
Create Idea Pins
Idea Pins tell a story from beginning to end with up to twenty pages of videos, images and text. Create Idea Pins to share multiple pictures and videos with custom text, ingredient lists, supply lists and more in one single pin.
Pinterest creates the idea pin to drive sales for its creators, and this new addition is an eCommerce section for its affiliate content creators. Do create them daily to skyrocket your impressions and engagements. This new feature (formerly story pin) enables you to create inspiring content and better interact with your target audience. Pinterest shares your content with more than just your followers so you can grow your brand authority.
Create Rich Pins
Share engaging, captivating content on Pinterest. The Pinterest-rich pin tip helps bring more pinners to your Pinterest profile and website.
In addition, Idea Pins and Rich Pins are only available for Pinterest business accounts, and you need to request access to create them. Add the URL to your website in the story pin so pinners can get to your site quickly. Also, add a call to action to the list of ingredients or supplies. Therefore pinners know to hit your profile for the link to your blog or website.
What Are The Benefits of Creating a Pinterest Business Account?
Are you using Pinterest for your business? If not, I recommend you create a Pinterest business account. Start to market your brand on this visual platform and build traffic to your website. Pinterest rewards pinners with a business account.
Go ahead because you obtain access to a bundle of Pinterest benefits that you wouldn’t have unless creating a business account. Therefore you will reap so many new benefits and opportunities for your online presence on Pinterest.
Pinterest Business TIPS, Account Benefits
- Numbers tell you the whole story. A Pinterest business account gives you access to analytics so you can keep track of your strategies and board content. All you want to do is focus on learning and keep striving to improve.
- Share Rich Pins
- Joining a Verified Merchant Program: 1. An exclusive blue checkmark badge on your profile. 2. Eligibility for enhanced distribution in shopping experience. A shop tab on your profile that makes it easy for people on Pinterest to discover what you sell.
- Create content to expose and market your brand
- Generates more leads for your business
- Drives traffic to your site
- Increase brand authority, your expertise and uniqueness
- Create meaningful boards and then share them with other social media by using canva.com. You can adjust the dimensions of all your social media.
How to Create a linked Pinterest Business Account?
The Pinterest team explains this very well, please click the link
Creating an account means you accept Pinterest’s Business Terms of Service(opens in a new window) and Privacy Policy(opens in a new window).
- Log into your personal Pinterest account(opens in a new window)
- From the top-right of your screen, click the directional chevron down icon, then click Add account
- Under Create a free business account, click Create
- Click Create a linked business account
- Click Create linked account
- Fill out the fields to Build your profile, then click Next
- Fill out the fields to Describe your business, then click Next
- Select if you want to run ads, then click Next
- Select where you’d like to start or click the x icon to go to your linked Pinterest business account
