What are Rich Pins on Pinterest?
In Rich Pins, metadata is easily shown right on the pin itself, permitting Pinners to experience it in a richer way and improving engagement. The Rich Pins feature extra information when you click on them. Data from a linked web page is called metadata. Rich Pins supply independent information from Pin descriptions, providing that significant information is always retained.
Rich Pins come in four types: apps, articles, products, and recipes.
Pinterest-rich pins are pins that incorporate additional information to make them stand out on the Pinterest feed. Further, various types of content, such as articles, recipes, products, and even apps, all have rich pins. Rich pins for content pieces and items are the two most popular types. On mobile devices, a favicon will appear next to an article, whereas, on a desktop, a favicon and a bold title will appear. So, bold names, stand out more in a user’s Pinterest feed. Therefore, do take advantage of the power of this strategy
How to Enable Rich Pins Fast on Pinterest
From my point of view, installing rich pins is very simple. The Pinterest-rich pin tip helps bring more pinners to your Pinterest profile and website.
WordPress and Yoast (SEO) search engine optimization makes it easy to set up Pinterest-rich pins. You need the Yoast plugin installed on your website. The Yoast plugin guides you for readability and SEO analysis.
In WordPress, the backend in order to activate rich pin, install the Yoast plugin.
- Activate Yoast plugin
- Go to Yoast’s Enabled Features tab it must enable the metadata.
- Go to Pinterest rich pin validator (plug in a link to any blog post on your site, except your home page)
- Your pin is now validated
- Now apply
- It takes a couple of days for Pinterest to approve
Pinterest Rich Pins Example
Pinterest-rich pins are essential to promote your products or services. This is the best tool that all of your competitors on Pinterest use. Their feature provides an opportunity for even small business owners to compete with much larger businesses. Imagine using the Pinterest platform to gain the attention of the large 478 million strong Pinterest audience.
Rich pins help develop your target audience’s experience with your pins. This type of pin explains to pinners the essence of your article, recipe, or product. Look at it this way rich Pins as an advertisement for your post. The main objective of rich Pins is to make pinners care about your page and earn their click. Even more, if you are a crafter selling on Etsy make sure to pin your photos to Pinterest as a rich pin. Here is a post you may like: Crafts That Make Money On Etsy Strategy
Rich Pins have more visual effects than regular pins. Therefore making it easier for pinners to notice them in the feed. They point to Pinterest pins with your website name and icon revealed underneath the pin image. Then quickly lead users to the pin’s source which is your website.
- Bold font Title
- Website name
- Pin description
- Author name and number of followers
Pinterest Rich Pins Benefits
Rich Pins achieve more command and reliability because of these factors:
- The Follow button is available.
- Embedded with your profile picture and interest account information.
- The feed title is bold.
- There is more information – including more keywords that appear in search results!
- All Pins on your site can be customized with the info you want.
- When a linked page is updated, rich information on the pin is updated as well.
Another benefit of using Pinterest-rich pins is the blog post’s meta description. It appears first when someone clicks on the pin. Next, they scroll down to the pin description box.
Rich pins for items benefit from displaying the product’s price. Therefore, this strategy filters quality visitors back to your site. You must conduct some back-end work and go through a validation procedure to obtain rich pins. Pinterest provides step-by-step instructions on how to earn rich pins.
The Five Types You Should Know About
There are five types of Pinterest-rich pins: Recipe, Product, Article, Place, and App. They work by displaying metadata from marked-up pages on your website. Once you’ve applied for Rich Pins, any content on your site with metadata will turn into a Rich Pin when a user saves it.
- Recipe Pins – These pins provide helpful details for recipes. The information included in these pins is cooking time and ingredients.
- Product Pins – These pins provide those interested in purchasing certain products with any additional information. The product pins include a description of the product’s features, along with pricing options or services and link back to the site. It is a popular choice for businesses.
- Article Pins – The article pins offer searchers information on content they are likely interested in based on the specific keywords. This information also includes the author’s name and a brief description of the story. (Refer to the above image as an example).
- Place Pins – It includes a map, address and phone number.
- App Pins – Finally, the app pins help users download the application right from Pinterest
Takeaway
Rich Pins function by showing metadata from the marked-up pages of a website. Pinterest-rich pins can significantly enrich the communication between a business and its target demographic. Moreover, it brings in more organic traffic to their business website and raises customers’ trust in your brand.
